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Technology Acceptance

 

Technology Acceptance Model V3 (TAM3)

Description
Examines how likely individuals are to accept and adopt technology. Adaption and aimed as an improvement to TAM & UTAUT. Includes additions for trust and perceived risk with application in e-commerce.
Author
Venkatesh & Bala (2008)
Cost
Free
Target population
Can be used with students,
Adaption
Possibly reword to make more appropriate to modern technologies
Useful Reads
“Technology Acceptance Model 3 and a Research Agenda on Interventions”, Decision Sciences 39 (2): 273–315 Venkatesh, V.; Bala, H. (2008)

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Unified Theory of Acceptance and Use of Technology (UTAUT)

Description
Examines how likely individuals are to accept and adopt technology. Adaption and aimed as an improvement to TAM
Author
Venkatesh et al (2003)
Cost
Free
Target population
Can be used with students,
Adaption
Possibly reword to make more appropriate to modern technologies
Useful Reads
Cross-cultural Validation of UTAUT: The Case of University VLEs in Jordan, Russia and the UK

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Technology Acceptance Model (TAM)

Description
Examines how likely individuals are to accept and adopt technology. Model based on Theory of Reasoned Action
Author
Davis (1989)
Cost
Free
Total Items/questions
Varies depending on questionnaire used (generally less than 20 items)
Factors
2 factors, Perceived Usefulness & Perceived Ease of Use
Target population
Everyone
Adaption
Possibly reword to make more appropriate to modern technologies
Useful Reads

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