Roxani Athousaki is an Aviation Management lecturer at Coventry University teaching and developing material for Airline Marketing, Aviation Strategy and Simulation. She has a BSc Aerospace Engineering, (ERAU, FL Campus), and a MA in International Business and Management, (Westminster University, UK). She worked for the airline and travel and tourism industry and has a special interest in journalism and the social media that resulted in obtaining also a Diploma in Journalism. In 2014 she has earned the PG Cert in Higher Education with distinction and she is currently undertaking a PhD in Aviation (part time status) at Coventry University. In the industry, Roxani Athousaki worked for many years as a Marketing and Communications professional, mainly focused in Airline Marketing, Strategic Planning for Corporate and Retail Markets, Exhibition and Incentive Travel Management, Relation Marketing, Loyalty Schemes including FFPs, and Crisis Management for the Tourism Sector.